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Very well-written
information for starting your own lawn care business.
Kathy Barto
Crackerbarrel Corner's eBook Reviewer
Rating:
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How YOU Can Turn High Grass Into Cold Cash
By Kevin Whiteside
This is a review of the Turn High Grass into Cold Cash guide on
how to start the ultimate lawn business by Kevin Whiteside.
The report starts off with the basics, some facts about the lawn
care industry and information about business names, branding and
licenses.Whiteside then launches into a very comprehensive run down of all
the equipment that you will need to run a professional operation
and puts forward clear recommendations and extensive information
about acquiring, using and maintaining the equipment. Finding this
kind of specialist information would be tough without a guide like
this and you will be surprised by how much you learn.
Next, Whiteside goes into detail about the work of a lawn care
business operator and offers solid advice on getting the various
tasks done efficiently.
His section on the marketing side of the business is great. He
talks in depth about how to price or estimate a prospective
customers lawn, how to up-sell them on additional services and how
to create a relationship with them and close the deal. He also
writes extensively about the advertising methods that work in lawn
care, both conventional and his own unconventional ideas. With a
BA in sales & marketing Kevin Whiteside obviously knows his stuff.
Other topics covered within the guide include customer services
(the referrals side of the business), bidding on commercial
accounts, hiring employees, financing, money management and lawn
care business software.
The guide includes numerous checklists that you can use and an
action plan at the end for getting started. The list of equipment manufacturers and other
useful resources at the end of the report added value too.
And the bad points? Well there were none really except maybe that
the guide is quite short with just 57 pages. Whiteside does make
up for this though by getting straight to the point in well
structured paragraphs with only a few pictures and diagrams where
necessary.
Overall I would highly recommend that you read the book if you are
serious about entering the lawn care business.
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